Volvo Sends Grand Rapids-Area Resident to Summit Entertainment’s THE TWILIGHT SAGA: ECLIPSE Premiere in Los Angeles

Rockleigh, N.J. (Vocus) June 24, 2010 -- The fiction that is THE TWILIGHT SAGA: ECLIPSE will become a fantastic reality for Sandy Deuel-Weiks, 57, of Howard City, Mich., a small township of 1,577 near Grand Rapids, when she and her sister attend Summit Entertainment’s premiere of the movie in Los Angeles tonight. Deuel-Weiks was the winner of Volvo's Lost in Forks Premiere Sweepstakes.

“I’m so thrilled to be the winner of Volvo’s Lost in Forks Premiere Sweepstakes,” said Deuel-Weiks. “I’m a huge fan, and my sister and I are so excited to visit L.A. and see the premiere of THE TWILIGHT SAGA: ECLIPSE!”

From June 1-13, individuals visited www.LostinForks.com to enter for the chance to win a pair of tickets to Summit Entertainment’s THE TWILIGHT SAGA: ECLIPSE premiere in Los Angeles tonight. In addition to premiere tickets, Volvo will also provide the sweepstakes winner and her guest, sister Sharon Ary, of Rockford, Mich., with round-trip airfare, hotel accommodations, and $500 in spending money.

Volvo’s ticket giveaway to the premiere is just one of the grand prizes being awarded by Volvo as part of its online promotions surrounding THE TWILIGHT SAGA: ECLIPSE.

Starting June 22, fans now have the chance to win a shiny new Volvo XC60, just like the one Edward drives in THE TWILIGHT SAGA: ECLIPSE. Named after Forks, Wash., the city where Edward and Bella live, www.LostinForks.com will put players’ movie knowledge to the test in an online interactive game. After playing the online game, fans can register on the site to be in the running for Volvo’s newest, highly acclaimed crossover featuring City Safety, a safety system designed to help drivers avoid or mitigate low-speed collisions that are common in city traffic.

In 2009, nearly 300,000 people entered Volvo’s popular THE TWILIGHT SAGA: NEW MOON “What Drives Edward” promotion, where two lucky winners were awarded new XC60’s and one lucky winner was awarded tickets to the Los Angeles premiere of THE TWILIGHT SAGA: NEW MOON.

How the Volvo THE TWILIGHT SAGA: ECLIPSE Game Works

Starting June 22, players can go to www.LostinForks.com to play an online interactive game, the objective of which is to reach the Cullens’ house in the shortest number of “forks in the road.” Everyone who reaches the Cullens’ house in the shortest number of forks will be invited back for the finalist round which will start July 13 and end July 15.

In addition to the game, fans will want to keep an eye out for some hidden (and not so hidden) extras at www.LostinForks.com. Fans can also learn more about the game on Volvo’s Facebook page.

Fans who don’t win the online game but still want their own Volvo XC60 can visit a local Volvo retailer or go to www.volvocars.com/us to build their own. Edward's XC60 features the Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel, 19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.

About Volvo

Volvo Cars of North America, LLC, www.volvocars.com/us is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. For more information on the entire Volvo model lineup please refer to the VCNA media website at: http://www.volvocars-pr.com, and follow Volvo’s blog at: www.volvoblog.us.

Film Synopsis

In THE TWILIGHT SAGA: ECLIPSE, directed by David Slade from a screenplay written by Melissa Rosenberg and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, Bella (Stewart) once again finds herself surrounded by danger as Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge. In the midst of it all, she is forced to choose between Edward (Pattinson) and Jacob (Lautner) – knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella is confronted with the most important decision of her life.

About the TWILIGHT SAGA film series

The TWILIGHT SAGA film series stars Kristen Stewart, Robert Pattinson and Taylor Lautner and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together...even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story TWILIGHT, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, THE TWILIGHT SAGA: NEW MOON was released November 20, 2009. The franchise has grossed over $1.1 billion in worldwide box office ticket sales to date.

About Summit Entertainment, LLC

Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC releases on average 10 to 12 films annually.

Media:     

Kristin Heinmets, Haberman

612-372-6458

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